More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly they are marketing ineffectively and secondly as a consequence their positive social impact is not maximized.
A woman is gentle soft delicate and a man's position is to protect her help her up stairs make sure she's in the car safely first. Take good care of your woman and the sky's the limit!