When you call upon a Thoroughbred he gives you all the speed strength of heart and sinew in him. When you call on a jackass he kicks.
Being president is like being a jackass in a hailstorm. There's nothing to do but to stand there and take it.
Newspapers with declining circulations can complain all they want about their readers and even say they have no taste. But you will still go out of business over time. A newspaper is not a public trust - it has a business model that either works or it doesn't.