Truth is a demure lady much too ladylike to knock you on your head and drag you to her cave. She is there but people must want her and seek her out.
IQ is a commodity data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch ' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.