Well logos is science or reason something that helps us to function practically and effectively in the world and it must therefore be closely in tune and reflect accurately the realities of the world around us.

All the people who follow me on Twitter know my sense of humor. I sometimes forget the blogosphere will give it more weight than I intended.

There were IBM logos designed for the film and there were IBM design consultants working with Kubrick on the layout of the controls and computer screens.