We didn't care if we were well-liked as long as the movies were good. We served the movie - that was our master at Miramax. In our second incarnation the movie is still the master but we're getting the same results in more subtle ways.

With 'Good Will Hunting ' Miramax made certain the recruited audience wasn't expecting to laugh at Robin Williams like they normally do. From my limited experience you can really blow test screenings by conducting them in the wrong way.