The Supreme Court has ruled that they cannot have a nativity scene in Washington D.C. This wasn't for any religious reasons. They couldn't find three wise men and a virgin.
One's nativity is not of his own choosing but whatever it may be it is entitled to respect and all nations have honorable place in the world's family.
When launching a product called an Energy Drink and named Red Bull a product that stimulates body and mind it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports extreme sports and outdoor sports.