In the 1970s we got nouvelle cuisine in which a lot of the old rules were kicked over. And then we had cuisine minceur which people mixed up with nouvelle cuisine but was actually fancy diet cooking.
Some people create with words or with music or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say 'I've never seen anyone run like that before.' It's more than just a race it's a style. It's doing something better than anyone else. It's being creative.