My store Wine Library outsells big national chains. How do you think we do it? It started with hustle. I always say that our success wasn't due to my hundreds of online videos about wine that went viral but to the hours I spent talking to people online afterward making connections and building relationships.
My wife whenever I'd go off to work and I'd be kind of anxious she'll say 'Remember have fun.' Oh I forgot thanks for the reminder. Because sometimes we do forget. We take it all too seriously and there's a lot of joy to be had wherever you are.