'American Horror' goes for a very specific kind of Seventies suburban downer ambience - 'Flowers in the Attic' paperbacks Black Sabbath album covers and late-night flicks like 'Let's Scare Jessica to Death.' It even has 'Go Ask Alice'-era urban legends.
I mean the whole idea of movies was it was special to go to see - you went to a movie theater to see something that was magical and amazing in a very special location.