I had to find a diet that would kick me back into dating shape because I know that I can't date at size 8. I have to date at size 2. And it's just a fact of nature. Go get your injections and your chemical peels. You gotta look good to attract a man.
I think it's because it's so different and it takes risks. Plus it's really smart humor. It gives the audience credit in terms of not needing to tell them when to laugh. I love that about the show. There's no laugh track.