Life science research can be done on multiple platforms. Since we have a very small number of people flying into space the more people you have the better.

I hate these platforms that are all over the place today they are all about grabbing attention. They are suburban! I never do a platform. Well I did in the 1970s but that was a bad experience.

Ultimately it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life and brands will have to simply follow suit.

After graduating from flares and platforms in the early 1970s I started drama school wearing a pair of khaki dungarees with one of my Dad's Army shirts accessorised by a cat's basket doubling as a handbag. Very Lady Gaga.

With the never-ending stream of new social technologies apps and platforms rolling out every day its easy to get lost in the minutiae of social media. Yet for there to be effective change especially within large top-down hierarchical institutions a company must have an over-arching understanding of the new role it has to play.

The personal things should be left out of platforms at conventions. You can argue yourself blue in the face and you're not going to change each other's minds. It's a waste of your time and my time.

So as I look at transitioning to the communication platforms of the future I see that the beauty of Internet protocols is you get the separation of the layers between service and technology.