If your goal is anything but profitability - if it's to be big or to grow fast or to become a technology leader - you'll hit problems.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have and does not need if he can trust the brand. This explains the profitability of brands.

Market leadership can translate directly to higher revenue higher profitability greater capital velocity and correspondingly stronger returns on invested capital.

We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business.