To deal with the true causes of war one must begin by recognizing as of prime relevancy to the solution of the problem the familiar fact that civilization is a partial incomplete and to a great extent superficial modification of barbarism.
A good basic selling idea involvement and relevancy of course are as important as ever but in the advertising din of today unless you make yourself noticed and believed you ain't got nothin'.
But I'm not interested in politics. I lose interest the microsecond it ceases to be emotional when something becomes a political movement. What I'm interested in is emotions.