My food is Louisiana New Orleans-based well-seasoned rustic. I think it's pretty unique because of my background being influenced by my mom Portuguese and French Canadian. There's a lot going on there.
It is most necessary to avoid rusticity in any way whether in material design or execution.
In the old days a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout as a way to find fans who wouldn't have ordinarily come across their genre of music.