I used to have trust with reporters. Give them scoops. Those were the old days. It's very strange when you give a story and it doesn't come out the right way.
Oh literature oh the glorious Art how it preys upon the marrow in our bones. It scoops the stuffing out of us and chucks us aside. Alas!
It is better to lead from behind and to put others in front especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.