I sing seriously to my mom on the phone. To put her to sleep I have to sing 'Maria' from West Side Story. When I hear her snoring I hang up.
I hope to one day co-sign a lease with another person but well it doesn't plague me that I have yet to do so. Put it this way: I've never had to violently tug at my own pillow at 2 A.M. to get myself to stop snoring.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.