What I know about poker you can fit into a thimble with room left over but I'm learning.
'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac one thimble-full of Coca-Cola.
I just hope that our fans are people who are inspired by music and just use our music as a background or inspiration for whatever it is they do.