I worked at Salon.com way back when they started and there's just unmeasurable value to distributing words online too but I still get my news from the newspaper in the morning.
A great building must begin with the unmeasurable must go through measurable means when it is being designed and in the end must be unmeasurable.
I've seen women who don't have great relationships with their dads and it all comes down to this: You have to tell girls you love them every day.