Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

My store Wine Library outsells big national chains. How do you think we do it? It started with hustle. I always say that our success wasn't due to my hundreds of online videos about wine that went viral but to the hours I spent talking to people online afterward making connections and building relationships.

There's no one place a virus goes to die - but that doesn't make its demise any less a public health victory. Throughout human history viral diseases have had their way with us and for just as long we have hunted them down and done our best to wipe them out.

I think a lot of food shows especially when we started 'Good Eats' back in the late '90s they were still really about food. 'Good Eats' isn't about food it's about entertainment. If however we can virally infect you with knowledge or interest then all the better.