There's this index that tallies up how much your movies have made and if they haven't grossed a certain amount then you're not bankable. I know I'm not Will Smith but you know my ranking's pretty low. The only studio picture I've done is 'Zodiac ' and that didn't perform that well.
I think it has something to do with being British. We don't take ourselves as seriously as some other countries do. I think a lot of people take themselves far too seriously I find that a very tedious attitude.