More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly they are marketing ineffectively and secondly as a consequence their positive social impact is not maximized.

When a positive exchange between a brand and customers becomes quantifiable metrics it encourages brand to provide better service customer service to do a better job and consumers to actively show their gratitude.

Indeed our particular concept of private property which deters us from exhausting the positive resources of the earth favors pollution.

Kant introduced the concept of the negative into philosophy. Would it not also be worthwhile to try to introduce the concept of the positive into philosophy?

I've been singing for six years. I've been in and out of the studios with top producers but it wasn't something I was ready to express to the public or to the press. I wasn't ready to come out. I wanted to perfect my voice and be 100 percent positive that I could come out right.

I hate banks. They do nothing positive for anybody except take care of themselves. They're first in with their fees and first out when there's trouble.

When people ask me about my story I just go through the positive stuff: the tent-pole moments the big landmark checkpoints.

I think anytime you can affect people in general in a positive way then you're a lucky individual.

Listening is a positive act: you have to put yourself out to do it.

I've had to deal with all different types of situations - positive and negative and extremes of both.

Live life to the fullest and focus on the positive.

There's a fine line between stubbornness and the positive side of that which is dogged determination.

Getting sober just exploded my life. Now I have a much clearer sense of myself and what I can and can't do. I am more successful than I have ever been. I feel very positive where I never did before and I think that's all a direct result of getting sober.

Suffering is the positive element in this world indeed it is the only link between this world and the positive.

Well you know a lot of people look at the negative things the things that they did wrong and - which I do. But I like to stress on the things I did right because there are certain things that I like to look at from a positive standpoint that are just positive reinforcement.

Even when bad things happen you have to try to use those bad things in a positive manner and really just take the positive out of it.

Say and do something positive that will help the situation it doesn't take any brains to complain.

Christians were instructed to serve others and the thanksgiving was for the grace of God and the fact that God offered a way for man to return to a positive relationship with Him.

I never appreciated 'positive heroes' in literature. They are almost always cliches copies of copies until the model is exhausted. I prefer perplexity doubt uncertainty not just because it provides a more 'productive' literary raw material but because that is the way we humans really are.

You should also appreciate the goodness around you and surround yourself with positive people.

To delight in war is a merit in the soldier a dangerous quality in the captain and a positive crime in the statesman.

I do not expect the white media to create positive black male images.

People who talk about revolution and class struggle without referring explicitly to everyday life without understanding what is subversive about love and what is positive in the refusal of constraints such people have a corpse in their mouth.

For to be poised against fatality to meet adverse conditions gracefully is more than simple endurance it is an act of aggression a positive triumph.