In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.

For the first time we're allowing developers who don't work at Facebook to develop applications just as if they were. That's a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

I mean we've built a lot of products that we think are good and will help people share photos and share videos and write messages to each other. But it's really all about how people are spreading Facebook around the world in all these different countries. And that's what's so amazing about the scale that it's at today.

In the digital age of 'overnight' success stories such as Facebook the hard slog is easily overlooked.

We have become a society that can't self-correct that can't address its obvious problems that can't pull out of its nosedive. And so to our list of disasters let us add this fourth entry: we have entered an age of folly that - for all our Facebooking and the twittling tweedle-dee-tweets of the twitterati - we can't wake up from.