Elvis Costello had a brand new bag. He was a musician but he knew all about the attitude part of it.

Much good art got made while money ruled I like a lot of it and hardship and poverty aren't virtues. The good news is that since almost no one will be selling art artists - especially emerging ones - won't have to think about turning out a consistent style or creating a brand. They'll be able to experiment as much as they want.

That Moorish architecture is all over the place of course. It affects me everywhere I see it as it does so many people. But Brand Library was a special place to me and I know I've paid homage to it many times in my drawings.

Walmart is an amazing story of entrepreneurship and as one of the world's most powerful brands touches millions of lives every day.

The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves and at a given stage in their careers their name alone can practically gaurantee hit records.

Regardless of age regardless of position regardless of the business we happen to be in all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today our most important job is to be head marketer for the brand called You.