There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

Most women's magazines simply try to mold women into bigger and better consumers.

If its not done ethically advertising won't be trusted. If consumers don't trust it advertising is pointless.

The movie industry is committed to working with the technology sector to find innovative new ways to deliver entertainment to consumers.

I have a vision that's about technology that empowers consumers over institutions.

The Spy Act strikes a right balance between preserving legitimate and benign uses of this technology while still at the same time protecting unwitting consumers from the harm caused when it is misused and of course designed for nefarious purposes.

Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed they may even be investors in these companies - but at the core they want more empathic enlightened corporations that seek a balance between profit and purpose.

The most impactful way consumers can assert their power is to become mindful shoppers giving their dollars only to socially responsible companies. In today's world of social media and smart phones this is easy to do.

More than ever before consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.

The pace of technological change in recent years has been both impressive and positive for consumers.

When a positive exchange between a brand and customers becomes quantifiable metrics it encourages brand to provide better service customer service to do a better job and consumers to actively show their gratitude.

Many of us are alarmed at the skyrocketing cost of medical care including patients who are the consumers. However medical malpractice is not the reason for these increasing costs.

Companies shouldn't use the law to prevent consumers from doing something legal.

I've always considered making it legal for Americans to import their prescription drugs a free-trade issue. Imports create competition and keep domestic industry more responsive to consumers.

Lawsuit abuse is a major contributor to the increased costs of healthcare goods and services to consumers.

Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise brands will be investing in technology that consumers simply won't buy.

Corporations consumers and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.

More and more surveys in the US are indicating a change in values taking place among consumers who become more concerned about quality of life food health and the environment.

As patients and consumers we are better informed today about our health care than any previous generation.

What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest.

And looking at today's music scene I think it's cool that there are a lot of consumers and fans not limited by what radio and the record companies tell them to buy.

What is sure is that technological change is accelerating in all directions and like children playing in a fountain consumers are reveling in the experience.

The new dynamics between brands and consumers driven by social media are proving to be a powerful impetus for change.

We need a number of solutions - we need more efficiency and conservation. Efficiency is a big one. I think car companies need to do a lot better in producing more efficient cars. They have the technology we just need to demand them as consumers.